Colchester United Chairman Robbie Cowling has issued the following statement:
I hope everyone is keeping well and enjoying the new season.
The early fixtures have certainly been tough with three consecutive away trips and then our first home fixture against Bolton. However, we’ve had a pleasing start in the league with four points and two clean sheets from our first two games.
In terms of fans watching the game, I think the EFL have created a great product and the revenue it is generating is gratefully received. It’s small amounts of income at the moment but I’m optimistic that more of you will want to follow the team both home and away as you discover just how good the streaming option is.
And remember we are back to the broadcast quality cameras now, not the analysis cameras we had to use for the first two pre-season fixtures.
The way it works currently is that the home team keep all of the revenue for the tickets they sell through their own website and they also get the revenue for the first 500 that buy via the away team. For example: for Saturday’s game against Bolton, we sold 452 iFollow passes, (so we keep all of the revenue from those), and Bolton sold 2252 iFollow passes, (of which we get the revenue from the first 500).
This has put a very new aspect on the revenue that is available to clubs this season. Bolton made more money in gate receipts from our home fixture than we did because they had the revenue from 1,752 iFollow passes whereas we had the revenue from 952 iFollow passes. In normal times, we would have expected about £54,000 in home gate receipts from this fixture but we will receive just shy of £8,000, whereas Bolton would have expected about £600 for the 5% commission we pay them but will have received about £14,000 more than that.
We sold just over 300 streams for the away game against Bradford, so we earnt £0.00 for that away game and I expect that to be the case for every away game this season. So based on twenty three away games, Bolton look set to receive about £345,000 from the streaming of their away games this season whilst we can look forward to approximately £0.00.
Perhaps these facts might help some of you that think we should still be in the Championship understand what we are up against.
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