Bye Bye Reebok...

Shef Utd have just finished a 2 year deal with Macron and the deal was not renewed by the club. Recognised as being the worst looking series of shirts that they have had and according to someone ITK were the worst selling shirts they have had as well! Another Gartside master stroke!

The Seats are going to be orange.
WTF?

scottjames30 wrote:The Seats are going to be orange.
WTF?

You just made that up.

Naughty boy......

Even if so, would it put you off sitting on them?

Who gives a shit what the stadium is called, it could be called the pon po yum fuk for all I care.

As long as the football is good inside that's all that matters.

Pon Po Yum Fuk Stadium is quite catchy!

Numpty 28723 wrote:Welcome to the [You must be registered and logged in to see this link.] - the home, of course, of Bolton Wanderers!

i have a feeling that name may well stick when it becomes common knowledge!

On the bright side, you guys get to visit a new stadium next season...

we now share shirt designs with the mighty Droylsden and Lincoln Ladies! oh and also Aston Villa

Who needs to share a shirt sponsor with Real Madrid, Bayern Munich and Chelsea?

Reebok_Rebel wrote:[You must be registered and logged in to see this link.]

To be Renamed the 'Macron Stadium'

A club statement states...

"we have been forced to try and find a less prestigious sponsor as we are so embarrassingly crap right now, Reebok and Adidas no longer wish to associate themselves with us"

I am told 'Tampax' were in the running.

The way things are going....
[You must be registered and logged in to see this image.]

When the players come out.

[You must be registered and logged in to see this link.]

I'm disappointed.
I can see why somebody in their 30s+ wouldn't give a shit but it's always been The Reebok for some of us. It's not like your typical "new ground", named after a company with no affinity to the club at all. Reebok started their business in Bolton over a century ago.

Whether it's a good business move is a separate matter.

This is what Gartside said back in 2003.

Chairman's new Reebok pledge
[You must be registered and logged in to see this link.]' home will forever be known as the [You must be registered and logged in to see this link.].
Chairman Phil Gartside says that whatever sponsorship deals are done in the future the club's successful association with sportswear firm Reebok will forever be reflected in the stadium name.
"Just like there is only one 'The Arsenal' there is also only one 'The Reebok'," Mr Gartside declared.
Wanderers and Reebok have been mutually beneficial since they struck up close business links several years ago.
Reebok enjoy having their name directly linked with the football club of the town where it started the business of manufacturing and selling sportswear generations ago. While Wanderers reap significant income from their main sponsors and relish having such an attractive and popular brand name on their shirts and leisurewear.
The opening of Reebok's high quality new offices in the Bolton Evening News Stand takes the two companies' business relationship a stage further.
Built at a cost of £5 million the huge open-plan design centre overlooking the pitch will [You must be registered and logged in to see this link.] Reebok's design experts who will create the new looks for the company's sportswear and equipment while the adjoining offices will be used to sell the new gear to all the top retail outlets.
It is another example, following on from the DeVere Hotel and the use of the plush corporate and restaurant areas, of the exciting business that goes on 365 days a year at the Reebok which all brings in income away from the football side.
It was a key aspect of Wanderers' and Reebok's business partnership that the stadium would be known throughout the country as the Reebok Stadium.
In order to make it possible Wanderers had to be careful not to attach any other name to the stadium in the months following their move from Burnden Park to their new home.
An example of how it could have been different is Middlesbrough whose new home is called the Cellnet Riverside Stadium, carrying the name of their stadium sponsors, yet it is widely referred to as the Riverside.
Mr Gartside said: "This is a 10-year deal with Reebok and we are six years into it. But whoever came in here after it would never change the name.
"Like there is only one The Arsenal there is only one The Reebok.
"It is a unique naming partnership. We were careful not to call it anything else before we completed the deal with Reebok because once it was called the Reebok it would always be called the Reebok.
"We did a good job calling it the Reebok."
"We enjoy having the name on the shirt, the name on the stadium and now the name on the new offices as well.
"It is a great name for us to have on the shirts.
"This is a long term [You must be registered and logged in to see this link.] by us and by Reebok.
"Our relationship is unique in football. We [You must be registered and logged in to see this link.] together as a team. This shows our long term commitment.
"This is about the future of Bolton Wanderers. Football clubs have to use stadiums for more than once every two weeks."
Reebok's top man in the United Kingdom, David Singleton, is as proud as you would expect from a lifelong Wanderers fan to have his company so closely associated with his beloved football team.
The man who was born, bred and still lives in the town and follows his team home and away, is delighted with the job Wanderers did in calling the ground the Reebok and ensuring it always will be.
He said: "The way Bolton handled the naming rights for the first six months was crucial. The Reebok Stadium has been exceptionally successful for us. It provides a picture for the brand, people look at the stadium and see our association with it. It is a great piece of architecture.
"Fans of other clubs often wonder why we wanted Bolton and the answer is that we have our heritage in the town."
And the managing director of Reebok UK, believes Wanderers run the club the right way.
"Bolton fans underestimate what Bolton Wanderers have been doing for the last five years," he said.
"Life is a commercial reality. Bolton are not the most fashionable club but they have done really well in a number of different areas. All they need is more fans.
"This is a 365 days a year stadium and now, with the opening of the Reebok offices, it is a 360 degrees working stadium.
"The club is in touch with the realities of managing a football club."
On the company's working presence in Bolton, in the new offices, he added: "Reebok are very proud to be back in Bolton and we will be here for many years to come."
On his own association with Wanderers, he added: "I saw Nat Lofthouse play and I was one of the people who worshipped Freddie Hill, so I go back a long way."
He revealed that his company signed up West Ham last October to add to its long list of football clubs for which Reebok make the football strips.
So how did he handle himself during the relegation battle between the two sides?
"With absolutely no decorum whatsoever. I know exactly who I support on the field."

perhaps someone should tweet or email him and remind him about this!

Proof he just tells lies.

i would be interested to know how much money this actually brings in, i can't imagine it would make much of a dent on the 160 Million debt.

Soul Kitchen wrote:So a big welcome to Macron Trotter and Macron Rebel!!!!  
Good to have you on board.  

I never thought of that. Tbh it has really hacked me off. I seem to recall that when we played Shrewsbury away that they wore Macron shirts. I hadn't heard of the company before then.

I remember the very first game when we played Everton in our shiny new stadium and I am that upset that I am going to fire off a missive to Johnny ' Two Jabs ' Prescott to express my disappointment.