[You must be registered and logged in to see this link.] wrote:I just read the "documentary" as being part of their overarching brand campaign. It's still an ad. Whatever their mission statement is, whatever they consider their USPs to be, I'd imagine their intention is to build on their (so far) commendable efforts to better connect the club to the fanbase - which it does a good job of - and gradually grow it. These spots sell the history of the club with legends like Lofthouse, Worthington, McGinlay which appeals to the older fans and makes us proud to be Bolton fans. Gives them some good social media content too which has been very poor to date.
Ultimately though, these brand spots are in support of their Welcome Home season ticket campaign which seems to focus on the current regime of our exciting young manager Ian Evatt and our promotion winning heroes who hopefully appeal to a younger fanbase.
At the end of the day it all ladders up to the same message... Buy a season ticket!
I think the creative agency did a pretty good job with what I would imagine was a pretty small budget.
Thanks for your input Fin.
The timing of the documentary certainly coincides with ST's going on general sale but if it was just for that purpose alone then why do an open access to all areas of the club, five month project, just to do that???
I don't know what these things cost but the club has had no match day income for a year and is due to pay off £3.5m worth of unsecured creditors shortly, so it doesn't make such a venture seem financially viable - I mean they would get exactly the same result they wanted by just these spots (which I assume you mean interviews?) without the need to pay for them to follow the club around for half a season as well, wouldn't they?
I guess we will never actually know but I suspect this is more a two-way beneficial project to all partys involved than simply a BWFC commission simply to flog a few more ST's.
Thanks again for your reply.
Hope you and your family are keeping safe over the other side of the pond.